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…Topnotch celebrities are creating amazing self-care products and launching sustainable, self-owned companies in keeping with their iconic status and significant experience. Paula Dsouza discusses the various celebrity-owned self-care companies and their products’ benefits.
Art has an impeccable tendency to imitate life – an imitation of what is and what could be. But, contrary to popular belief, art doesn’t have to be limited to a decorated piece made to evoke a cascading symphony of profound thought. Art is synonymous with feeling. Anything that evokes feeling can be art. Self-care, in that way, is an art – conceptualising it, creating it, utilising it and eventually, feeling its impact. In staying true to its life-imitating character, the current world situation that longs for individuality and sustainability became key for creating self-care.
Who better to show you the ropes of this art than the people who have been the pillars of the industry themselves? Experience truly is the best teacher in this case. Having worked on countless sets, movies and shows each of these celebrities have picked up a hack or two and imbued it into their self-care creation. Find out which of your favourite celebrities are members of this growing community of artistes.
Category – Skincare
Company – SKKN by Kim Kardashian
This public personality’s battle with psoriasis led her to create her own skincare company showcasing nine specific products. The 42-year-old’s line revolves around amplifying the skin’s natural ability to rejuvenate, reactivating what was once lost. These products happen to be on the pricier side, so, plan your purchases accordingly!
Bestsellers include the Exfoliator, the Night Oil, the Hyaluronic Acid Serum, the Oil Drops and the Eye Cream.
Company – Rhode by Hailey Bieber
Named after the American model’s middle name, Rhode focuses on simplicity, accessibility and affordability. Growing up in the modelling industry, Bieber was always looking for ways to keep her skin healthy. A few of her key ingredients include peptides, niacinamide and squalane.
Bestsellers include Lip Peptide treatment (unscented, salted caramel, watermelon slice) and Peptide glazing fluid.
Fun hack: The lip treatment and glazing fluid can also be used as a gloss and highlighter, respectively!
Company – The Outset by Scarlett Johansson
Academy award nominee Scarlett Johansson created this company to allow everyone to start fresh with simple basics using a key patented ingredient called the Hyaluroset™ Complex. This is essentially nature’s equivalent to hyaluronic acid. Johansson says, “I wanted to create and represent a brand that felt true to me, something real and intimate that others could see themselves in, too.”
Bestsellers include the Firming Vegan Collagen Prep Serum, the Gentle Micellar Antioxidant Cleanser and the Nourishing Squalane Daily Moisturiser.
Company – Fenty Skin by Rihanna
This American singer, well-known for her makeup company, also owns a skincare line with the same name. Don’t be dissuaded by the price: Rihanna’s products work wonders. One of the main issues she targeted was skin pores and unclogging them. Her products use ingredients sourced from places around the world, like the Barbados Cherry, Australian Lemon Myrtle and Japanese Raisin Tree, among others.
Bestsellers include the Cookies N’ Clean Whipped Clay Pore Detox Face Mask With Salicylic Acid + Charcoal, the Instant Reset Brightening Overnight Recovery Gel Cream With Niacinamide + Kalahari Melon Oil and the Cherry Treat Lip Oil.
Category – Makeup
Company – Honest Beauty by Jessica Alba
American Actress Jessica Alba’s makeup company, as its name suggests, advocates transparency, honesty and being clean. The products are deeply rooted in green chemistry and were created keeping in mind health as the top priority. 95% of the ingredients in the total formula happen to be natural.
Bestsellers include the Flex Concealer, the Tinted Lip Balm, the Prime + Perfect Mask, the Lash Primer and the Extreme Length Mascara.
Company – Rare Beauty by Selena Gomez
Gomez’s makeup company puts kindness to oneself above all and celebrates the uniqueness of the individual. Selena says, “Being rare is about being comfortable with yourself. I’ve stopped trying to be perfect. I just want to be me.” Not just a brand devoted to self-acceptance, Rare Beauty also happens to be a great travel companion owing to its highly pigmented and compact nature.
Bestsellers include the Soft Pinch Liquid Blush, the Positive Light Liquid Luminizer, and the Liquid Touch Brightening Concealer.
Company – Haus Labs by Lady Gaga
Housed in technology, American pop sensation Lady Gaga’s makeup line brings a new kind of innovation to the table. Through constant experimentation, Haus Labs provides the highest standard that clean beauty has to offer. Key ingredients in their products are Fermented Arnica, Intellizen 7 Complex ™ and BioFerment 7 Complex ™.
Bestsellers include the Triclone Skin Tech Foundation, the Atomic Shake Lip Lacquer, the Bio Blurring Loose Setting Powder, and the PHD Hybrid Lip Oil.
Company – r.e.m. Beauty by Ariana Grande
The company name stands for a deep sleep phase wherein one’s most vivid dreams are born. The products were meant to encapsulate the limitless creativity that comes with rem sleep.“To provide tools that support and encourage people in their creativity and self-expression is a gift that I’ll never take for granted,” says Grande.
Bestsellers include the Sweetener Concealer, the Everything Nice Lip Balm, and the Essential Drip Lip Oil.
Category – Haircare
Company – Anomaly by Priyanka Chopra Jonas
Most recently, Indian icon, actress and philanthropist Priyanka Chopra Jonas launched her new haircare line focused on quality. Her products have no parabens, mineral oils, SLS/SLES, and not to mention, are vegan and cruelty-free.
Bestsellers include the Clarifying Shampoo, the Deep Conditioning Treatment Mask, and the Dry Shampoo.
Company – Gisou by Negin Mirsalehi
Fashion and beauty influencer Negin Mirsalehi’s company, Gisou, brings into focus the immense benefits honey has to offer. Being from a family of beekeepers, her brand is involved with caring for the bees whilst extracting all the nourishment from their ‘magical product’. They say, “(Honey) Known as nature’s humectant, it helps hair hold on to moisture, stay hydrated, prevent breakage and avoid split-ends.”
Bestsellers include the Hair Oil, Leave-In Conditioner, Scalp Treatment and Hair Perfume.
Company – Lolavie by Jennifer Aniston
Aniston’s newly launched haircare company symbolises embracing natural beauty and amplifying it. Her products aren’t simply made with de-ionised water but with bamboo essence, which further aids in hydration.
Bestsellers include the Glossing Detangler and the Perfecting Leave-In.
Company – JVN Hair by Jonathan Van Ness
American hairdresser and media personality Jonathan Van Ness’s haircare range has grown in popularity for its star patented ingredient ‘Hemisqualane’. Made from sugarcane, this ingredient helps manage frizz whilst protecting colour, and works on all hair types!
Bestsellers include the Air Dream Cream, the Pre Wash Scalp Oil and the Instant Recovery Serum.
Each of these companies has made an effort to be sustainable and clean. Their packaging is made with sustainable materials, and a key goal is to reduce waste to ensure a greener future. In doing so, the artistes truly have captured life today, and what’s even better is that we’re all a part of the picture!